A blog about beauty, but not a "beauty blog."
Perhaps you only recently found out that copywriting is not about legalities and IP (that’s copyright). Or maybe you already know about copywriting, but not much about the beauty industry. These blogs cover both, and are loaded with information about the specifics of beauty copywriting. Looking for our creative work? Head back to the home page and scroll down to the writing samples section.
For a few years now, the most zeitgeisty topic in the beauty industry is transparency. Ingredient transparency. Sustainability transparency. Sourcing and production transparency. But what’s often missed in these kinds
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
We now hold a Certificate in Cosmetic Labels and Claims from the IPCS! This small but significant change means we’ve upgraded from a beauty copywriter to a certified beauty copywriter.
Brands are responsible for making truthful claims in their beauty copywriting, however, many don’t. While incorrect beauty claims about topics like product safety affect consumers and degrade their trust in
The ‘why’ of someone’s skincare routine always interests me far more than the ‘what’. As a beauty copywriter, my approach to skincare is very much informed by my on-the-job knowledge.
‘Storytelling’ must be the most overused phrase in marketing and communication. However, it’s a powerful tool to make your cosmetic product the main character in a crowded market. Forget what
All cosmetic packaging needs to meet certain requirements, but where you decide to sell your products – online, in-store, or omnichannel – will have an impact on your beauty product’s