Why we’re celebrating our Cosmetic Labels and Claims certification

I now hold a Certificate in Cosmetic Labels and Claims from the IPCS! This small but significant change means I’ve upgraded from a beauty copywriter to a certified beauty copywriter. Learn what it means for your beauty brand.

What can you offer now?

As Hadley Co.’s beauty copywriter, I’m now officially certified to:

It’s enhancing Hadley Co.’s existing offering: copywriting and editing services for beauty brands. I completed this certification because I’m obsessed with beauty communication, but I’ve also done it to support clients by:

  • Reviewing and editing existing claims,
  • Copywriting new claims for NPDs and promotions,
  • Offering consultation about regulations that relate to a brand’s claims and promotions.

Basically, Hadley Co. helps you say the right things. That’s very important because regulators pay close attention to wrongdoing in the cosmetics industry, particularly around therapeutic claims and greenwashing.

What were you doing before?

Hadley Co. is built on applying best practices in beauty communication and copywriting to support beauty brands. This certification simply formalises what I’ve already been doing for clients.

Plus, now I have even more resources, tools, and insights to help clients. Beauty brands that care about making compliant cosmetic claims can benefit from this. Hadley Co. proudly offers specialised and nuanced advice about claims, as well as our existing copywriting services.

What’s the point of a Cosmetic Labels and Claims certification?

This certification aligns with the broader purpose of improving communication in the beauty industry. Hadley Co. is not interested in:

  • Misinforming or misleading consumers,
  • Creating unrealistic expectations,
  • Overblowing and exaggerating claims,
  • Degrading trust in regulators or product safety.

My work values creativity over cliché, fact over fantasy, and clarity over confusion. I want Hadley Co. to be the go-to beauty copywriting service for brands that want to make a positive contribution to the cosmetics industry. You’ll be hard-pressed to find another copywriter who’s this interested in cosmetic claims regulations.

Amy Hadley

Amy Hadley is a beauty copywriter with a background in print journalism, digital media, public relations, and eCommerce. As someone contributing to the beauty industry, she encourages her clients to use words creatively, sincerely, and responsibly. This is to promote more honest and thoughtful communication in the beauty industry, and better serve its consumers.

Continue Reading