The beauty copywriter with a Dermal Therapy qualification
I’m excited to share news about what I’ve been up to over the last six months. As well as continuing my work as a beauty copywriter and growing Hadley Co.,
Hadley Co. provides copywriting services to brighten and tighten your beauty brand’s communications. Our work values creativity over cliché, fact over fantasy, and clarity over confusion.
Certified in Cosmetic Labels and Claims. Enhanced with a Dermal Therapy qualification.
Unlike beauty products, there’s no secret formula for beauty copywriting. If you’ve tried it, you know it requires comprehensive research, thoughtful consultation, and an understanding of the beauty business. So if you’re searching for a beauty copywriting service that blends sensorial details with common sense, you’ve made it to the right place.
Copywriting for beauty products requires a specialised skill set. There are regulations to think about, technicalities to understand, and creative decisions to make. Similarly, copywriting for beauty services must manage client expectations and help them feel confident putting their appearance in your hands. All-rounder copywriters, digital agencies, or content marketers are capable of writing well. However, they may not be able to provide insights based on real-life beauty industry experience.
Hadley Co. supports the cosmetics industry by creating on-brand copy for beauty businesses. Beauty copywriting is our specialty, however, we also lend our expertise to clients looking for broader consultation about beauty communication. We can help with anything word-related – from big-picture projects like developing compliant claims, down to finer details like which letters to capitalise. (Is it Vitamin C or vitamin C? We’ll guide you.)
I’m Amy Hadley: a beauty copywriter with a love for the industry that covers everything from AHAs to zinc oxide. After nearly a decade of professional experience in writing and communication, I created Hadley Co. in 2021 to offer copywriting services exclusively for beauty brands and businesses. As someone contributing to the beauty industry, I encourage clients to use words cleverly, sincerely, and responsibly. Every beauty brand and business can better serve its consumers by being more thoughtful with its communication.
Now, for the résumé.
After graduating with a degree in Media, Culture, and Communication, I worked in print journalism, digital media, public relations, and eCommerce content roles (with a focus on beauty). These experiences allow me to understand how copywriting relates to product development, design, digital, media, and marketing, bringing a cross-functional approach to each project.
I’m certified in Cosmetic Labels and Claims by IPCS. I’ve also completed an Undergraduate Certificate in Dermal Interventions. This qualifies me as a Dermal Therapist: someone who knows how skin, hair, and nails function – and what can actually improve them.
Hadley Co. clients include new beauty brands, established businesses, and global cosmetics companies. More of a beauty insider? I can also support beauty service providers, manufacturers, material suppliers, and consultants. If you’re energised by working in the beauty industry, I have a feeling we’ll enjoy working together.
Hadley Co. is a trusted copywriting partner for beauty brands and businesses of all sizes: from single-founder brands to industry-leading enterprises. We’ve worked with…
Our work: Preparing new brands for market entry with one-of-a-kind brand stories and copy concepts that define their perspective, becoming the foundation of a successful launch.
Our work: Leading the editorial strategy and copywriting for an FMCG business’s global beauty department, writing an internal magazine to educate and inspire business leaders.
Our work: Writing product descriptions for an independent nail polish brand – these products regularly sell out, feature in top-tier beauty publications, and go viral.
Our work: Creating copy on-demand for this brand’s key departments: product development, marketing, and digital.
Our work: Supporting this heritage brand with its Australian re-launch and expansion by writing press and marketing materials to cater to Australian beauty consumers.
Our work: Business-oriented copywriting to boost bookings for a beauty services franchise, a Korean-inspired spa, a skin and laser clinic, and a dermatologist’s office.
Our work: Writing and compiling the strategic brand deck that helped an Australian skincare brand seal the deal to be stocked in Sephora online and in-store nationwide.
Our work: Partnering with other creative services and agencies to be their reliable copywriting resource with a beauty-specific focus.
See for yourself how Hadley Co. supports beauty businesses with specialised copywriting services. Receive a PDF of Hadley Co. work samples by entering your details below. This document includes nine short-form samples, one long-form editorial sample, and a selection of resources to help you start your next copywriting project.
Learn about beauty copywriting on our blog. You’ll find tips and tricks, FAQs, and discover why it’s important for your brand or business to flaunt clever and considered copy.
I’m excited to share news about what I’ve been up to over the last six months. As well as continuing my work as a beauty copywriter and growing Hadley Co.,
Hadley Co. is thrilled, delighted, excited, honoured – all of it – to share this article written for Gorgeous Nothings. Founded by beauty industry expert, Avigon Belle Paphitis, Gorgeous Nothings
If you have a new beauty product or service, you’ll need some customer-catching copy to sell it. Whether you decide to work with a beauty copywriter or tackle it yourself,
Every kind of business has its own jargon – and the beauty industry has plenty. If you’re a first-time beauty brand founder, you might come across some words you haven’t
Writing about beauty products or on behalf of a beauty brand is a specialised job. A beauty writer needs to understand the industry in a way that most writers do
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.
If you’d like to find out more about how we work or what a freelance beauty copywriter can do for your business, we’d love to be in touch.