Beauty copywriting services

The brief: New brands approach Hadley Co. to help create all the copy they need to enter the market with poise. Once the final ingredient list is locked in, bottles need labels, websites need words, and brands need an identity. 

Our work: We prepare new brands for market entry with one-of-a-kind brand stories and copy concepts that define their perspective, becoming the foundation of a successful launch. We also assist with compliant claim development, defining tone of voice and messaging, and wrapping it up with press material to support a successful launch.  

The brief: What began as writing product packaging for three new product developments grew into an ongoing partnership. We’ve written copy for hundreds of SKUs and traversed this client’s product, marketing, and digital departments during a period of explosive international growth.

Our work: We create on-demand copy for this brand, focusing on commercial viability and regulatory compliance. But it’s not all dotting i’s and crossing t’s: we help with the fun stuff like writing product how-tos and creating snappy descriptions.

The brief: For clients in the services industry, boosting bookings is the ultimate goal. But for their calendard to be filled, they need to demonstrate expertise and personality to build a connection with people seeking treatments. How can they do that? With copy that emphasises their unique offering in a competitive industry, of course! 

Our work: We’ve written service descriptions, about pages, and marketing copy for spas and clinics of all sizes, helping them transform one-offs into loyal regulars. Past clients include a waxing salon, a Korean-inspired spa, a skin and laser clinic, and a dermatologist’s office. We’re currently working with a global clinic franchise on everything from major internal projects to smaller copy refreshments.

The brief: Our client had exciting industry insights to share with its global beauty team, including key opinion leaders and decision-makers. The data itself was juicy, but as it was presented to the creative team, it felt bland. In short: this client needed words to bring the numbers to life.

Our work: We lead the editorial strategy and copywriting for this FMCG business’ global beauty department, writing and editing an internal magazine to educate and inspire business leaders. The final result was innovative, interactive, and perhaps most crucial to the client, it was ready to sail through an internal approval process.

The brief: This client has built strong relationships with national and international retailers, affording it the opportunity to respond to trends by developing new products. But with tight competition and customers barely stopping to browse, it’s crucial to use the fewest words in the most impactful ways to drive retail sales. 

Our work: Hadley Co. steps in during the new product development process, contributing ideas at the concept stage and bringing them to life through product packaging copy. We also help with out-of-home ad campaigns and marketing copy to support new product launches.