Beauty communication services
Combining the sparkle of a beauty editor with the organisation of an account manager, Hadley Co. beauty communication and copywriting services are made for beauty businesses looking for hands-on support or strategy. Rather than offering cookie-cutter templates, selling pre-recorded courses, or suggesting quick fixes, these services are tailored to your brand or business.
Naming & packaging copy
Connect with customers from the moment they see your product online or in-store. With the right words, it'll continue to delight them every time they spot it on their shelf.
Product & service descriptions
Dreaming about a steady stream of sales or a booked-out appointment calendar? Have customers adding their names to your waitlist with slick (not sales-y) descriptions.
Website copy
Your website is an opportunity to engage, educate, and entertain customers. Let's think outside the screen, developing copy that reflects your brand's entire personality and purpose.
Claim development
Just because other brands make out-of-this-world claims, it doesn't mean you should as well. If you're mindful of the rules, you won't have to panic about breaking them.
Messaging & brand voice
Messaging is what you say; brand voice is how you say it. Put it all together with an easy-to-understand guide that everyone can use: from customer service to the CEO.
Deck & presentation copy
Prepare to represent your brand in retailer pitches, training sessions, and important meetings. When you're genuinely excited about what you're sharing, it shows.
Campaign & marketing copy
Sometimes it's good to be an attention seeker. Maximise brand campaigns and launches with clever communication ideas.
Copy strategy
If your brand is heading in a new direction or your copy isn’t achieving what you’d hoped, a fresh pair of eyes could be the treatment it needs. Put on your lab coat: we're reformulating.
Special projects
You have a blank space. Hadley Co. has the words. If you're in the beauty industry (or have a client who is), let's tick copywriting off your to-do list together. Phew!
FAQs
I like to be flexible in my ways of working, so I can offer services that are most helpful to you.
All projects begin by receiving information from you, followed by a proposal. This includes the scope of work and quote based on the services you’d like to book. If you don’t know what you need yet, that’s okay. We can workshop it together.
When you’ve approved the specifics, I’ll begin the researching, strategising, and writing process. (Before starting, I kindly request a 50% deposit for new clients and large projects.)
Some projects work best when divided into stages, whereas others can be completed in one go. Either way, you’ll receive first drafts and revisions for all of your copy. This is your chance to provide edits or notes before receiving the final version of your copy.
When all deliverables are completed, all that’s left to do is pay the project balance and book your next project. The entire process becomes quicker with ongoing work as we develop our workflow.
As much as they wish! I understand some clients deal with multiple levels of approval, and have existing guidelines to work with. Others prefer to take a step back and be surprised when they read their copy for the first time. I’m happy to accommodate either style of working.
It will depend on the exact details of your project, including how much time is required for researching, copywriting, and editing. I’ll provide you with a clear proposal and quote before starting your project, so you know exactly what to expect.
My rates are in line with the industry I work in, and are reflective of my specialised skillset.
I like to work with clients who understand the value of freelancers. That’s why I usually quote in day or project rates, rather than hourly or per-word.
I take my time to fully understand your goals and give your project the attention it deserves. Most short-term projects can be completed within four weeks, and larger projects take about two months. However, this varies greatly, so I’ll give you an estimate before starting.
I can work efficiently to reach realistic deadlines. Please make any deadlines known as early as possible to ensure your project can be completed on time. If your project needs to be done quickly, the best way to reach your deadline is to be prepared with all relevant information and be ready to work swiftly.
I like to keep things simple by using Microsoft Word. Why? You already know how to navigate it, you don’t need any extra software, and you won’t need to create yet another login.
However, if you prefer to use other methods (such as shareable Google Docs, working within a wireframe, or using an existing template) I’m happy to work that way. Please mention it and share access or permissions before I start working.
I may use AI tools to assist with administrative and research tasks. However, all deliverables presented to clients are written, edited, and reviewed by me. I take care when using large language models to avoid supplying them with confidential information.
Expertise, perspective, and instinct are infused into every project, coming from a real person who understands the beauty industry. After all, AI doesn’t understand what it feels like to have glowing skin and a good hair day.
Contact
Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.
If you’d like to find out more about how Hadley Co. works or to discuss your project, get in touch.