Combining the sparkle of a beauty editor with the organisation of an account manager, Hadley Co.’s services are made for beauty businesses requiring copywriting support.
Rather than offering cookie-cutter templates, selling pre-recorded courses, or suggesting quick fixes, our services are tailored to your brand or business.

Product packaging copy

Connect with customers from the moment they see your product online or in-store. With the right words, it'll continue to delight them every time they spot it on their shelf.

Product & service descriptions

Dreaming about a steady stream of sales or a booked-out appointment calendar? Have customers adding their names to your waitlist with slick (not sales-y) descriptions.

Website copy

Your website is an opportunity to engage, educate, and entertain customers. We think outside the screen, developing copy that reflects your brand's entire personality and purpose.

Compliant claims

Just because other brands make out-of-this-world claims, it doesn't mean you should as well. If you follow regulators' rules, you won't have to panic about breaking them.

Messaging & brand voice

Messaging is what you say; brand voice is how you say it. Put it all together with an easy-to-understand guide that everyone can use: from customer service to the CEO.

Deck & presentation copy

Prepare to represent your brand in retailer pitches, training sessions, and important meetings. Channel your inner keynote speaker by having confidence in your content.

Press & marketing material

Sometimes it's good to be an attention seeker. Maximise brand announcements and launches with clever press outreach ideas or customer-friendly marketing copy.

Copy strategy

If your brand is heading in a new direction or your copy isn’t achieving what you’d hoped, a fresh pair of eyes could be the treatment it needs. Put on your lab coat: we're reformulating.

Special projects

You have a blank space. We have the words. If you're in the beauty industry (or have a client who is), we'll help you tick copywriting off your to-do list. Phew!


Hadley Co. pink swatch

We like to be flexible in our ways of working, so we can offer services that are most helpful to you. 

Most projects begin with receiving information from you, followed by a proposal from Hadley Co. This includes the scope of work and quote based on the services you’d like to book. If you don’t know what you need yet, that’s okay. We can workshop it together.

When you’ve approved the specifics, Hadley Co. will begin the researching, strategising, and writing process. (Before starting, Hadley Co. kindly requests a 50% deposit for new clients and large projects.)

Some projects work best when divided into stages, whereas others can be completed in one go. Either way, you’ll receive first drafts and revisions for all of your copy. This is your chance to provide edits or notes before receiving the final version of your copy.

When all deliverables are completed, all that’s left to do is pay the project balance and book your next project. The entire process becomes quicker with ongoing work as we develop our workflow.

As much as they wish! We understand some clients require multiple levels of approval, and have existing guidelines to work with. Others prefer to take a step back and be surprised when they read their copy for the first time. We’re happy to accommodate any style of working.

It will depend on the exact details of your project, including how much time is required for researching, copywriting, and editing. Hadley Co. will provide you with a clear proposal and quote before starting your project, so you know exactly what price to expect.

Freelancer copywriting rates can vary wildly. That’s because it’s a relatively self-determining industry. Hadley Co. prides itself on charging fair rates that are in line with the industry, and are reflective of our specialised skillset.

We like to work with clients who understand the value of freelancers. That’s why we usually quote in day or project rates, rather than per-word. 

We like to take our time to fully understand your goals and give your project the attention it deserves. Most short-term projects can be completed within three weeks, and larger projects take about one to two months.

Hadley Co. can work efficiently to reach realistic deadlines. Please make any deadlines known as early as possible to ensure your project can be completed on time. If your project needs to be done quickly, the best way to reach your deadline is to be prepared with all relevant information and be ready to work swiftly.

We like to keep things simple by using Microsoft Word. Why? You already know how to navigate it, you don’t need any extra software, and you won’t need to create yet another login.

However, if you prefer to use other methods (such as shareable Google Docs, working within a wireframe, or using an existing template) we are happy to work that way. Please mention it before Hadley Co. starts writing, then share access or permissions.

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Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.

If you’d like to find out more about how we work or what a freelance beauty copywriter can do for your business, we’d love to be in touch.