How beauty copywriting adds value to your brand
Deciding whether to invest in beauty copywriting services is a big choice to make. Is it something I should do myself? Will the beauty copywriter I work with understand my
March 16, 2023
Blog
A blog about beauty, but not a "beauty blog."
Perhaps you only recently found out that copywriting is not about legalities and IP (that’s copyright). Or maybe you already know about copywriting, but not much about the beauty industry. These blogs cover both, and are loaded with information about the specifics of beauty copywriting. Looking for our creative work? Head back to the home page and scroll down to the writing samples section.
How to be transparent with beauty copywriting and communication
For a few years now, the most zeitgeisty topic in the beauty industry is transparency. Ingredient transparency. Sustainability transparency. Sourcing and production transparency. But what’s often missed in these kinds
March 23, 2022
Why you should work with a beauty copywriter
Getting your brand’s beauty copy spot-on takes skill. The beauty industry has nuances that only those who truly get it understand. This is why engaging with a beauty copywriter can
February 10, 2022
The beauty copywriter with a Dermal Therapy qualification
I’m excited to share news about what I’ve been up to over the last six months. As well as continuing my work as a beauty copywriter and growing Hadley Co.,
April 29, 2024
Why the beauty industry must avoid greenwashing
Hadley Co. is thrilled, delighted, excited, honoured – all of it – to share this article written for Gorgeous Nothings. Founded by beauty industry expert, Avigon Belle Paphitis, Gorgeous Nothings
January 12, 2024
How to start your beauty copywriting project
If you have a new beauty product or service, you’ll need some customer-catching copy to sell it. Whether you decide to work with a beauty copywriter or tackle it yourself,
December 1, 2023
50 words beauty industry founders should know
Every kind of business has its own jargon – and the beauty industry has plenty. If you’re a first-time beauty brand founder, you might come across some words you haven’t
September 29, 2023
How to find the best writer for beauty products
Writing about beauty products or on behalf of a beauty brand is a specialised job. A beauty writer needs to understand the industry in a way that most writers do
September 7, 2023
Nail your brand’s tone of voice with a beauty copywriter
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
August 8, 2023
Cosmetic NPD delays? Work on your beauty copy
Global shortages and cost increases in the beauty industry are delaying new product developments (NPDs). If your formulas are done but you’re still waiting on materials, take the chance to
August 1, 2023
The anatomy of a beauty product label (back)
Working out how much copy to put on the back of your beauty product label is a tricky copywriting task. It’s crucial to make a positive impression – fast –
July 19, 2023
The anatomy of a beauty product label (front)
Creating an effective beauty product label is a fine art. It requires smart beauty copywriting, thoughtful product design, and marketing expertise. Nail this, and your product will be a step
July 18, 2023
Why work with a beauty copywriting consultant
Your beauty brand or business might need copywriting support that isn’t straightforward. Some tasks, like writing product descriptions or blog posts, fit neatly into a box. But bigger-picture copywriting projects
July 3, 2023
When should I think about beauty copywriting?
If you’re developing a new cosmetic product, you’ll need to spend time and effort on beauty copywriting for beauty product. Sure, you could do it yourself or ask someone in
June 19, 2023
Why we’re celebrating our Cosmetic Labels and Claims certification
I now hold a Certificate in Cosmetic Labels and Claims from the IPCS! This small but significant change means I’ve upgraded from a beauty copywriter to a certified beauty copywriter.
March 21, 2023
How to avoid ‘greenwashing’ in your beauty copywriting
Brands are responsible for making truthful claims in their beauty copywriting, however, many don’t. While incorrect beauty claims about topics like product safety affect consumers and degrade their trust in
March 2, 2023
Why does beauty feel really complicated?
Learning about beauty products feels overwhelming at times – like you need a degree, internship, professional experience, and three references to work out what to use. Here’s what could be
February 16, 2023
The ‘why’ of a beauty copywriter’s morning skincare routine
The ‘why’ of someone’s skincare routine always interests me far more than the ‘what’. As a beauty copywriter, my approach to skincare is very much informed by my on-the-job knowledge.
February 6, 2023
How do I know if I’ll like a beauty product?
With so many product options and convincing opinions, deciding which beauty products to try out is no easy task. The reality is you won’t truly know if you like a
January 9, 2023
Why do beauty news headlines sound similar?
If you follow beauty news outlets, you might notice many headlines sound similar. Digital publications write eye-catching, engaging, and highly clickable headlines for a very simple reason: they want you
November 8, 2022
Beauty copywriting tips: brand voice
Finding, perfecting, and maintaining a brand voice is something that comes easily to some. It’s easy to understand, apply, and evaluate, and that’s reflected in a strong community or hitting
October 6, 2022
Beauty copywriting tips: product naming
Coming up with an exciting and creative cosmetic product name can be one of the most challenging beauty copywriting tasks a brand or business has to deal with. Adding pressure
September 16, 2022
A to Z list of words a beauty copywriter avoids
There’s no secret formula for making your beauty copywriting appealing to absolutely everyone. However, there are plenty of words that should be used with caution – or not at all
September 8, 2022
Beauty copywriting tips: what’s your (product) story?
‘Storytelling’ must be the most overused phrase in marketing and communication. However, it’s a powerful tool to make your cosmetic product the main character in a crowded market. Forget what
August 24, 2022
Why cosmetic formulas affect beauty copywriting
The ingredients used in your cosmetic product will determine what you can write about it. Thinking about your product’s beauty copywriting – even as early as during the R&D and
August 11, 2022
What is a beauty copywriter?
Working as a beauty copywriter is the dream job for anyone dedicated to exploring all areas of the beauty industry. It’s also wonderful for anyone who is skilled at writing
July 28, 2022
Beauty copywriting tips: localisation
If your beauty business has a presence in multiple countries – and across cultures and languages – you might need support with beauty copywriting in each market. Working with a
July 12, 2022
What resources does a beauty copywriter use?
Being a beauty copywriter doesn’t come with a helpful handbook or list of resources you’ll need to write copy for beauty brands or businesses. Like most freelancers, a lot of
June 30, 2022
Why you should outsource a beauty copywriter
If you operate in the beauty industry, one outsourced service you might engage with is a professional beauty copywriter. There are many reasons why businesses decide to outsource some or all
April 27, 2022
Beauty copywriting tips: blog topic pillars
Maintaining a blog for your beauty brand is beneficial for your overall marketing strategy. The trouble is that it can be time-consuming to create exciting, relevant, and value-added posts regularly.
April 13, 2022
Beauty copywriting tips: “free from” claims
Should “free from” claims be used in beauty communication? Many beauty brands make ingredient “free from” claims in their beauty copywriting to differentiate their products from others in the market.
March 14, 2022
Beauty copywriting tips: how retail impacts packaging
All cosmetic packaging needs to meet certain requirements, but where you decide to sell your products – online, in-store, or omnichannel – will have an impact on your beauty product’s
February 24, 2022
What does a beauty copywriter do?
Writing about beauty is the most obvious part of the job description, but being a beauty copywriter requires plenty of other skills and responsibilities. Beyond putting pen to paper (or
January 15, 2022
Beauty copywriting tips: “how to use”
Why every word in beauty copywriting matters Any words used on any bottle, jar, tube, tin, or box should be well-considered and thoughtful. Some beauty copywriting is purely functional: they
January 10, 2022
Hadley Co.
Amy Hadley is a beauty copywriter with a background in print journalism, digital media, public relations, and eCommerce. As someone contributing to the beauty industry, she encourages her clients to use words creatively, sincerely, and responsibly. This is to promote more honest and thoughtful communication in the beauty industry, and better serve its consumers.