If you’re developing a new cosmetic product, you’ll need to spend time and effort on beauty copywriting for beauty product. Sure, you could do it yourself or ask someone in your marketing team to help. But by working with a specialist beauty copywriter during your development process, they can offer creative and commercially-minded input at every stage. A beauty copywriter can provide specific services to assist with product naming, creating a product story, and strategising ways for your cosmetic claims to stand out from others in your market.
Be proactive
Hadley Co. is happy to be flexible and meet you where you are, but it’s a good idea to introduce a beauty copywriter into your new product development process as soon as possible. There are a few reasons for this:
- You’ll have a fresh set of eyes to spot opportunities or issues from the beginning.
- They’ll have the background context to highlight the product’s purpose and points of difference.
- It’ll help keep the whole process on track. When a copywriter has absolutely everything they need to do the job, there’s less stopping and starting, resulting in a quicker project.
The exact order and steps can vary, but developing a new product goes something like this:
- R&D and briefing
- Marketing plan
- Formulation, sourcing, and trialling
- Packaging and design
- Quality and compliance
- Manufacturing and distribution
So, where does beauty copywriting happen when you’re creating a new beauty product?
DO consider copywriting from the start
It helps to be thinking about copywriting throughout the entire product development process.
| Stage of beauty product development | Beauty copywriter’s input |
| R&D and briefing | Explain concept and ideas to copywriter |
| Marketing plan | Start market research and claims |
| Formulation, sourcing, and trialling | Draft claims and product story |
| Packaging and design | Finalise claims and promotional copy |
| Quality and compliance | Proof-read and check copy for compliance |
| Manufacturing and distribution | Continue writing promotional copy |
DON’T leave it to the last minute
If possible.
While a lot of beauty copywriting tasks can be completed pretty quickly, writing claims and promotional copy for a new product takes time. Depending on the type of product and your business’s approval process, you can expect to spend about one month on the copywriting process, from briefing to passing on approved copy to your creative team. After your copywriting is approved, you’ll still have to add it to your product packaging and test print samples before moving on to other tasks.