If you have a new beauty product or service, you’ll need some customer-catching copy to sell it. Whether you decide to work with a beauty copywriter or tackle it yourself, here’s how to start your beauty copywriting project without feeling overwhelmed.
Copywriting brief and assets
Before anyone opens a new document to start writing, gather information about your beauty copywriting project first. It’s difficult to write efficiently when not all of the information is available. Not only will being prepared help prevent back-and-forth and delays, but it allows your beauty copywriter to understand the project’s specifics from the outset. When they have a brief with everything they need to get started, they can begin bringing your beauty product or service to life.
Most problems in copywriting projects occur because of a lack of information during the briefing process. The copywriter can only work with what they’ve been supplied with. If someone provides extra information or specifications after the first draft has been submitted, it will stuff up the copywriter’s workflow and slow their delivery. It also has the potential to affect the scope of work and final costs, so be sure to brief your beauty copywriter with the following information:
- Type of copy required
- Product or service details
- Key message or purpose
- Features and benefits
- Visual references or creative direction
- Benchmarks or inspiration
- Target market
- Approval process outline
Tools and resources
Spend time setting up your beauty copywriting project to make it easy to access information, updates, and deliverables. Instead of trying to learn and navigate a new system, it’s best to keep things simple by using software most people are familiar with. Microsoft Word and Google Docs will do the job for writing, while Dropbox and Google Drive are great for storage. If you need to track your project, leave the complex project management software for other tasks. A sharable checklist or calendar is sufficient in most cases.
- Sharable folder or link
- Brand guidelines or internal documents
- Marketing sheets for raw ingredients, technologies, etc.
- List of project contacts
- Copy submission template, if required
Onboarding and admin
Onboarding can be a two-way process. A client may need to complete some steps to allow a freelancer to contribute to the business. Similarly, a freelance beauty copywriter may have their own client onboarding process. Some common admin tasks include:
- Confirming the scope of work and project costs
- Signing non-disclosure agreements (NDA) and service contracts
- Setting up the beauty copywriter with finance/payroll
- Making introductions to project stakeholders
- Completing a brand discovery process
With these steps taken, you’ll be in a fantastic to start your beauty copywriting project with confidence. By setting it up correctly before entering the writing phase, your project has the best chance of running according to plan.