Beauty copywriting services
Hadley Co. provides copywriting services to brighten and tighten your beauty brand’s communications. Our work values creativity over cliché, fact over fantasy, and clarity over confusion.
Certified in Cosmetic Labels and Claims by the Institute of Personal Care Science.
Communication and beauty: it's what we love and all we do.
Unlike beauty products, there’s no secret formula for beauty copywriting. If you’ve tried it, you know it requires comprehensive research, thoughtful consultation, and an understanding of the beauty business. So if you’re searching for a beauty copywriting service that blends sensorial details with common sense, you’ve made it to the right place. It’s exactly what Hadley Co. specialises in.
We support the cosmetics industry by creating on-brand copy for beauty businesses. Beauty copywriting is our specialty, however, we also lend our expertise to clients looking for consultation about beauty communication. We can help with anything word-related – from big-picture projects like developing compliant claims, down to finer details like what to capitalise. (Is it Vitamin C or vitamin C? We’ll guide you.)
Copywriting for beauty products requires thorough research, deliberate word choices, and a knack for understanding local and global beauty insights. So, differing from do-it-all agencies, generalist copywriters, or content marketers, Hadley Co. sticks to what it really knows and loves: beauty and copywriting.
Explore our services
First business? New to the industry? Starting a beauty venture? Launch confidently with brilliant copy.
What we’ve done: Preparing new brands for market entry with one-of-a-kind brand stories and copy concepts that define their perspective and become the foundation of a successful launch.
We can write new copy that respects your brand’s DNA, or welcome a fresh look and feel to your communication.
What we’ve done: Writing product descriptions and collections for an international indie nail polish brand – these products regularly sell out, feature in top-tier beauty publications and go viral.
If your copy needs a new direction or it isn’t achieving what you’d hoped, reformulate it with our support.
What we’ve done: Leading the editorial strategy and copywriting for an FMCG business’s global beauty department, writing an internal magazine to educate and inspire business leaders.
À la carte
Select our copywriting services as you need them. We work with clients across all areas of the beauty industry.
What we’ve done: Compiling the strategic brand deck that helped an Australian skincare brand seal the deal to be stocked in Sephora online and in-store nationwide.
About Hadley Co.
I’m Amy Hadley: a beauty copywriter with a love for the industry that covers everything from AHAs to zinc oxide. With nearly a decade of professional experience in writing and communication, I created Hadley Co. to offer copywriting services exclusively for beauty brands and businesses.
As someone contributing to the beauty industry, I encourage clients to use words cleverly, sincerely, and responsibly. It’s not about appearances. (Well, perhaps a little. We are talking about cosmetics, after all.) Call me optimistic, but I believe every beauty brand and business can better serve its consumers by being more thoughtful with its communication.
Now, for the résumé. I have a degree in Media, Culture, and Communication and I’m certified in Cosmetic Labels and Claims by IPCS. I’ve worked in print journalism, digital media, public relations, and eCommerce content roles with a focus on beauty. I understand how beauty copywriting relates to design, digital, media, and marketing, bringing a cross-functional approach to each project.
Hadley Co. clients include new beauty brands, established brands, and global cosmetics companies. More of a beauty insider? I can also support beauty service providers, manufacturers, material suppliers, and consultants. If you’re passionate about being in the beauty industry, I have a feeling we’ll enjoy working together.
We don’t like to toot our own horn, but we appreciate it when our clients kindly do!
- Digital Marketing Manager, Cirque Colors
- Founder, SAN LUEUR
- Director, Darl' Skincare
- Founder, Paphitis Advisory
- Founder, Botanical Beauty
- Designer, CMI PDC Labs
- Founder, Umuhle Apothecary
- Founder, YUNG BOD
- Marketing Director, Soyclay
Sample our work
We’re proud to work with clients of all sizes, creating copy that’s delightful to read and valuable to their audience. See for yourself how Hadley Co. supports beauty businesses with specialised copywriting services. This document includes:
- Beauty copywriting samples – Read nine short-form work samples.
- What is beauty copywriting? – Learn why copywriting is important for beauty brands.
- Add-on beauty products – Deep-dive into one long-form editorial sample.
- Let’s start copywriting! – Review our beauty product pre-copywriting checklist.
- Brighten and tighten – How a beauty copywriter adds value to your business.
- Ready to polish your copy? – Begin your next copywriting project with Hadley Co.
Receive a PDF of Hadley Co. work samples by entering your details below.
Learn about beauty copywriting on our blog. You’ll find tips and tricks, FAQs, and discover why it’s important for your brand or business to flaunt clever and considered copy.
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.
If you’d like to find out more about how we work or what a freelance beauty copywriter can do for your business, we’d love to be in touch.