The beauty copywriter with a Dermal Therapy qualification
I’m excited to share news about what I’ve been up to over the last six months. As well as continuing my work as a beauty copywriter and growing Hadley Co.,
Beauty copywriting services
Hadley Co. provides copywriting services to brighten and tighten your beauty brand’s communications. Our work values creativity over cliché, fact over fantasy, and clarity over confusion.
Certified in Cosmetic Labels and Claims. Enhanced with a Dermal Therapy qualification.
Hadley Co. specialises in...
Naming & packaging copy
Product & service descriptions
Website copy
Compliant claims
Messaging & brand voice
Deck & presentation copy
Press & marketing material
Copy strategy
Special projects
What Hadley Co. does
There’s no secret formula for beauty copywriting. Consider this:
- Every brand and business is different, so templated approaches won’t always work. Comprehensive research, a problem-solving mindset, and experience in the beauty industry are crucial.
- Copywriting for beauty products requires a specialised skill set. It’s essential to balance creative, commercial, and compliance factors.
- Copywriting for beauty services must manage client expectations and help them feel completely confident putting their appearance in your hands.
If you’re searching for a beauty copywriting service that blends sensorial details with common sense, you’ve arrived at the right place. Beauty copywriting is our specialty, however, we also lend our expertise to clients looking for broader consultation about beauty communication. We can help with anything word-related – from big-picture projects like developing compliant cosmetics claims, down to finer details like which letters to capitalise when talking about ingredients. (Is it ‘Vitamin C’ or ‘vitamin C’? We’ll guide you.)
Client compliments
“Amy is a complete professional and it shows, as well as being extremely easy to work with, too! I feel confident I will receive quality copy on time (oftentimes earlier than requested) which is really nice. Amy has a creative gift, and is able to make our products truly come to life. She just gets it, no matter what the theme is! I highly recommend Hadley Co. for any of your copywriting needs: she's sure to elevate your product and brand!”
“I had the absolute pleasure of utilising Amy’s services – the brilliant brain behind Hadley Co. From our introductory phone call, through to briefing, copywriting and editing, she made the entire process remarkably easy and efficient. Not only is she personable and warm, her grasp of the English language and copywriting skills are impressive, and she truly immerses herself in the brand. She is punctual in her delivery and goes above and beyond to execute the brief - an absolute dream to work with.”
“Working with Hadley Co. has been a truly creative and professional experience from the first communications. Amy was able to take concepts and craft them into highly resolved iterations and final pieces which greatly contributed to the tone of voice and overall copywriting across multiple brand elements. Amy is a true pleasure to work with and we could not recommend her highly enough.”
“Amy is a pleasure to work with. She listens and addresses briefs with precision. She has an in-depth understanding of the beauty industry as well as the tone of voice one is trying to achieve. I have worked in the industry for many years and finding talented copywriters is extremely difficult. I highly recommend Amy.”
"We started working with Amy in January 2024 and soon realised she is a master of her craft. We love working with Amy as she’s able to easily understand a brief and always exceeds expectations with delivery. Amy has a great ability to think ‘outside the box’ and look at words from a different perspective. There is no creative challenge too great for Amy and that’s why we continue to work together. It’s a pleasure working with Amy, she has a can-do attitude and is very friendly. Her depth of understanding of cosmetics and skincare makes her an asset to our team."
“What a fantastic experience working with Amy! The quality of her work was nothing short of amazing; always producing excellent copy and hitting every agreed deadline. Not only did Amy excel at producing work for the brief, but she also went above and beyond in ways to enrich the project by providing content and ideas to elevate the content that was given to her. She was very professional and extremely accommodating in her ways of working, especially when adapting to changes in the brief that was originally given to her (and working across different time zones).”
"Amy understood the brief from the get-go. Her skilful writing has made my life and starting up a business a lot easier. She is a great partner to work with and bounce ideas off. Amy took my comments on board and then exceeded expectations - all within a very timely manner. I would sincerely recommend Hadley Co. to anyone looking for an experienced beauty copywriter!"
“I had the pleasure of hiring and working alongside Amy during the development of our brand. I had advertised globally and had some incredible writers from Australia, New Zealand, the US, and South Africa apply. Each content writer submitted sample work, but Amy blew me away. Her writing is exceptional, as is her ability to understand the brand vision and our customers. I was so impressed with Amy’s work that I hired her to also submit blog copy for the brand. She is fast, efficient, reliable, and hard-working. I would highly recommend Hadley Co. to anyone looking for a talented copywriter.”
“I found Hadley Co. through an extensive search for a copywriter, specifically with a passion and expertise for the skincare and beauty industry. As soon as the conversation with Amy began, it was apparent she was very knowledgeable and understood our requirements. She articulated and communicated the brand perfectly. She has gone over and above with suggestions for the website and business development ideas. I feel so grateful to have found Amy - not only is she fantastic at what she does, with exceptional attention to detail, but she is ever so patient and gracious to work with."
About Hadley Co.
I’m Amy Hadley: a beauty copywriter with a love for the industry that covers everything from AHAs to zinc oxide. After nearly a decade of professional experience in writing and communication, I created Hadley Co. in 2021 to offer copywriting services exclusively for beauty brands and businesses. As someone contributing to the beauty industry, I encourage clients to use words cleverly, sincerely, and responsibly. Every beauty brand and business can better serve its consumers by being more thoughtful with its communication.
Now, for the résumé.
After graduating with a degree in Media, Culture, and Communication, I worked in print journalism, digital media, public relations, and eCommerce content roles (with a focus on beauty). These experiences allow me to understand how copywriting relates to product development, design, digital, media, and marketing, bringing a cross-functional approach to each project.
I’m certified in Cosmetic Labels and Claims by IPCS. I’ve also completed an Undergraduate Certificate in Dermal Interventions. This qualifies me as a Dermal Therapist: someone who knows how skin, hair, and nails function – and what can actually improve them. I also contribute articles to Professional Beauty, Australia’s leading business-to-business publication for the beauty industry.
Hadley Co. clients include new beauty brands, established businesses, and global cosmetics companies. More of a beauty insider? I can also support beauty service providers, manufacturers, material suppliers, and consultants. If you’re energised by working in the beauty industry, I have a feeling we’ll enjoy working together.
Discover our work
Hadley Co. is a trusted copywriting partner for beauty brands and businesses of all sizes: from single-founder brands to industry-leading enterprises. We’ve worked with…
Our work: Preparing new brands for market entry with one-of-a-kind brand stories and copy concepts that define their perspective, becoming the foundation of a successful launch.
Our work: Leading the editorial strategy and copywriting for an FMCG business’s global beauty department, writing an internal magazine to educate and inspire business leaders.
Our work: Creating copy on-demand for this brand’s key departments: product development, marketing, and digital.
Our work: Business-oriented copywriting to boost bookings for a beauty services franchise, a Korean-inspired spa, a skin and laser clinic, and a dermatologist’s office.
Our work: Contributing ideas at the concept stage of new product development process – then bringing it to life through product packaging copy.
Our work: Supporting this heritage brand with its Australian re-launch and expansion by writing press and marketing materials to cater to Australian beauty consumers.
Our work: Writing product descriptions for an independent nail polish brand – these products regularly sell out, feature in top-tier beauty publications, and go viral.
Our work: Writing and compiling the strategic brand deck that helped an Australian skincare brand seal the deal to be stocked in Sephora online and in-store nationwide.
Our work: Partnering with other creative services and agencies to be their reliable copywriting resource with a beauty-specific focus.
Read our samples
See for yourself how Hadley Co. supports beauty businesses with specialised copywriting services. Receive a PDF of Hadley Co. work samples by entering your details below. This document includes nine short-form samples, one long-form editorial sample, and a selection of resources to help you start your next copywriting project.
Blog
Learn about beauty copywriting on our blog. You’ll find tips and tricks, FAQs, and discover why it’s important for your brand or business to flaunt clever and considered copy.
Why the beauty industry must avoid greenwashing
Hadley Co. is thrilled, delighted, excited, honoured – all of it – to share this article written for Gorgeous Nothings. Founded by beauty industry expert, Avigon Belle Paphitis, Gorgeous Nothings
How to start your beauty copywriting project
If you have a new beauty product or service, you’ll need some customer-catching copy to sell it. Whether you decide to work with a beauty copywriter or tackle it yourself,
50 words beauty industry founders should know
Every kind of business has its own jargon – and the beauty industry has plenty. If you’re a first-time beauty brand founder, you might come across some words you haven’t
How to find the best writer for beauty products
Writing about beauty products or on behalf of a beauty brand is a specialised job. A beauty writer needs to understand the industry in a way that most writers do
Nail your brand’s tone of voice with a beauty copywriter
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
Contact
Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.
If you’d like to find out more about how we work or what a freelance beauty copywriter can do for your business, we’d love to be in touch.