Why the beauty industry must avoid greenwashing
Hadley Co. is thrilled, delighted, excited, honoured – all of it – to share this article written for Gorgeous Nothings. Founded by beauty industry expert, Avigon Belle Paphitis, Gorgeous Nothings
Beauty copywriting services
Hadley Co. provides copywriting services to brighten and tighten your beauty brand’s communications. Our work values creativity over cliché, fact over fantasy, and clarity over confusion.
Certified in Cosmetic Labels and Claims by the Institute of Personal Care Science.
Hadley Co. specialises in...
Product packaging copy
Product & service descriptions
Website copy
Compliant claims
Brand voice & messaging
Decks & presentations
Press & marketing material
Copy strategy
Special projects
What Hadley Co. does
Unlike beauty products, there’s no secret formula for beauty copywriting. If you’ve tried it, you know it requires comprehensive research, thoughtful consultation, and an understanding of the beauty business. So if you’re searching for a beauty copywriting service that blends sensorial details with common sense, you’ve made it to the right place.
Hadley Co. supports the cosmetics industry by creating on-brand copy for beauty businesses. Beauty copywriting is our specialty, however, we also lend our expertise to clients looking for broader consultation about beauty communication. We can help with anything word-related – from big-picture projects like developing compliant claims, down to finer details like which letters to capitalise. (Is it Vitamin C or vitamin C? We’ll guide you.)
Copywriting for beauty products requires a specialised skill set. There are regulations to think about, technicalities to understand, and creative decisions to make. Differing from do-it-all agencies, generalist copywriters, or content creators, Hadley Co. sticks to what it knows: beauty and copywriting.
Client compliments
"She just gets it."
- Digital Marketing Manager, Cirque Colors
“Amy is a complete professional and it shows, as well as being extremely easy to work with, too! I feel confident I will receive quality copy on time (oftentimes earlier than requested) which is really nice. Amy has a creative gift, and is able to make our products truly come to life. She just gets it, no matter what the theme is! I highly recommend Hadley Co. for any of your copywriting needs: she's sure to elevate your product and brand!”
"Absolute dream to work with."
- Founder, SAN LUEUR
“I had the absolute pleasure of utilising Amy’s services – the brilliant brain behind Hadley Co. From our introductory phone call, through to briefing, copywriting and editing, she made the entire process remarkably easy and efficient. Not only is she personable and warm, her grasp of the English language and copywriting skills are impressive, and she truly immerses herself in the brand. She is punctual in her delivery and goes above and beyond to execute the brief - an absolute dream to work with.”
"Truly creative and professional experience."
- Director, Darl' Skincare
“Working with Hadley Co. has been a truly creative and professional experience from the first communications. Amy was able to take concepts and craft them into highly resolved iterations and final pieces which greatly contributed to the tone of voice and overall copywriting across multiple brand elements. Amy is a true pleasure to work with and we could not recommend her highly enough.”
"In-depth understanding of the beauty industry."
- Founder, Paphitis Advisory
“Amy is a pleasure to work with. She listens and addresses briefs with precision. She has an in-depth understanding of the beauty industry as well as the tone of voice one is trying to achieve. I have worked in the industry for many years and finding talented copywriters is extremely difficult. I highly recommend Amy.”
"She is a master of her craft."
- Co-Founder, Skin Control
"We started working with Amy in January 2024 and soon realised she is a master of her craft. We love working with Amy as she’s able to easily understand a brief and always exceeds expectations with delivery. Amy has a great ability to think ‘outside the box’ and look at words from a different perspective. There is no creative challenge too great for Amy and that’s why we continue to work together. It’s a pleasure working with Amy, she has a can-do attitude and is very friendly. Her depth of understanding of cosmetics and skincare makes her an asset to our team."
"Nothing short of amazing."
- Designer, CMI PDC Labs
“What a fantastic experience working with Amy! The quality of her work was nothing short of amazing; always producing excellent copy and hitting every agreed deadline. Not only did Amy excel at producing work for the brief, but she also went above and beyond in ways to enrich the project by providing content and ideas to elevate the content that was given to her. She was very professional and extremely accommodating in her ways of working, especially when adapting to changes in the brief that was originally given to her (and working across different time zones).”
"Exceeded expectations - all within a timely manner."
- Founder, YUNG BOD
"Amy understood the brief from the get-go. Her skilful writing has made my life and starting up a business a lot easier. She is a great partner to work with and bounce ideas off. Amy took my comments on board and then exceeded expectations - all within a very timely manner. I would sincerely recommend Hadley Co. to anyone looking for an experienced beauty copywriter!"
"Fast, efficient, reliable, and hard-working."
- Founder, Umuhle Apothecary
“I had the pleasure of hiring and working alongside Amy during the development of our brand. I had advertised globally and had some incredible writers from Australia, New Zealand, the US, and South Africa apply. Each content writer submitted sample work, but Amy blew me away. Her writing is exceptional, as is her ability to understand the brand vision and our customers. I was so impressed with Amy’s work that I hired her to also submit blog copy for the brand. She is fast, efficient, reliable, and hard-working. I would highly recommend Hadley Co. to anyone looking for a talented copywriter.”
"Articulated and communicated the brand perfectly."
- Founder, Botanical Beauty
“I found Hadley Co. through an extensive search for a copywriter, specifically with a passion and expertise for the skincare and beauty industry. As soon as the conversation with Amy began, it was apparent she was very knowledgeable and understood our requirements. She articulated and communicated the brand perfectly. She has gone over and above with suggestions for the website and business development ideas. I feel so grateful to have found Amy - not only is she fantastic at what she does, with exceptional attention to detail, but she is ever so patient and gracious to work with."
About Hadley Co.
I’m Amy Hadley: a beauty copywriter with a love for the industry that covers everything from AHAs to zinc oxide. With nearly a decade of professional experience in writing and communication, I created Hadley Co. in 2021 to offer copywriting services exclusively for beauty brands and businesses.
As someone contributing to the beauty industry, I encourage clients to use words cleverly, sincerely, and responsibly. Every beauty brand and business can better serve its consumers by being more thoughtful with its communication.
Now, for the résumé. I have a degree in Media, Culture, and Communication and I’m certified in Cosmetic Labels and Claims by IPCS. I’ve worked in print journalism, digital media, public relations, and eCommerce content roles with a focus on beauty. I understand how copywriting relates to design, digital, media, and marketing, bringing a cross-functional approach to each project. I’ve also completed an Undergraduate Certificate in Dermal Interventions, qualifying me as a Dermal Therapist (someone who knows how skin, hair, and nails function – and how to improve them).
Hadley Co. clients include new beauty brands, established brands, and global cosmetics companies. More of a beauty insider? I can also support beauty service providers, manufacturers, material suppliers, and consultants. If you’re energised by working in the beauty industry, I have a feeling we’ll enjoy working together.
Sample our work
We’re proud to work with clients of all sizes, creating copy that’s delightful to read and valuable to their audience. See for yourself how Hadley Co. supports beauty businesses with specialised copywriting services.
This document includes nine short-form samples, one long-form editorial sample, and a selection of resources to help you start your next copywriting project. Receive a PDF of Hadley Co. work samples by entering your details below.
Blog
Learn about beauty copywriting on our blog. You’ll find tips and tricks, FAQs, and discover why it’s important for your brand or business to flaunt clever and considered copy.
How to start your beauty copywriting project
If you have a new beauty product or service, you’ll need some customer-catching copy to sell it. Whether you decide to work with a beauty copywriter or tackle it yourself,
50 words beauty industry founders should know
Every kind of business has its own jargon – and the beauty industry has plenty. If you’re a first-time beauty brand founder, you might come across some words you haven’t
How to find the best writer for beauty products
Writing about beauty products or on behalf of a beauty brand is a specialised job. A beauty writer needs to understand the industry in a way that most writers do
Nail your brand’s tone of voice with a beauty copywriter
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
Cosmetic NPD delays? Work on your beauty copy
Global shortages and cost increases in the beauty industry are delaying new product developments (NPDs). If your formulas are done but you’re still waiting on materials, take the chance to
Contact
Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.
If you’d like to find out more about how we work or what a freelance beauty copywriter can do for your business, we’d love to be in touch.