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Beauty copywriting services

Hadley Co. provides copywriting services to brighten and tighten your beauty brand’s communications. Our work values creativity over cliché, fact over fantasy, and clarity over confusion.

Certified in Cosmetic Labels and Claims by the Institute of Personal Care Science.

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Communication and beauty: it's what we love and all we do.

Unlike beauty products, there’s no secret formula for beauty copywriting. If you’ve tried it, you know it requires comprehensive research, thoughtful consultation, and an understanding of the beauty business. So if you’re searching for a beauty copywriting service that blends sensorial details with common sense, you’ve made it to the right place. It’s exactly what Hadley Co. specialises in.

We support the cosmetics industry by creating on-brand copy for beauty businesses. Beauty copywriting is our specialty, however, we also lend our expertise to clients looking for consultation about beauty communication. We can help with anything word-related – from big-picture projects like developing compliant claims, down to finer details like what to capitalise. (Is it Vitamin C or vitamin C? We’ll guide you.)

Copywriting for beauty products requires thorough research, deliberate word choices, and a knack for understanding local and global beauty insights. So, differing from do-it-all agencies, generalist copywriters, or content marketers, Hadley Co. sticks to what it really knows and loves: beauty and copywriting. 

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New brands

First business? New to the industry? Starting a beauty venture? Launch confidently with brilliant copy.

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What we’ve done: Preparing new brands for market entry with one-of-a-kind brand stories and copy concepts that define their perspective and become the foundation of a successful launch. 

Established brands

We can write new copy that respects your brand’s DNA, or welcome a fresh look and feel to your communication.

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What we’ve done: Writing product descriptions and collections for an international indie nail polish brand – these products regularly sell out, feature in top-tier beauty publications and go viral.

Copy consultation

If your copy needs a new direction or it isn’t achieving what you’d hoped, reformulate it with our support.

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What we’ve done: Leading the editorial strategy and copywriting for an FMCG business’s global beauty department, writing an internal magazine to educate and inspire business leaders.

À la carte

Select our copywriting services as you need them. We work with clients across all areas of the beauty industry.

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What we’ve done: Compiling the strategic brand deck that helped an Australian skincare brand seal the deal to be stocked in Sephora online and in-store nationwide.

About Hadley Co.

I’m Amy Hadley: a beauty copywriter with a love for the industry that covers everything from AHAs to zinc oxide. With nearly a decade of professional experience in writing and communication, I created Hadley Co. to offer copywriting services exclusively for beauty brands and businesses.

As someone contributing to the beauty industry, I encourage clients to use words cleverly, sincerely, and responsibly. It’s not about appearances. (Well, perhaps a little. We are talking about cosmetics, after all.) Call me optimistic, but I believe every beauty brand and business can better serve its consumers by being more thoughtful with its communication. 

Now, for the résumé. I have a degree in Media, Culture, and Communication and I’m certified in Cosmetic Labels and Claims by IPCS. I’ve worked in print journalism, digital media, public relations, and eCommerce content roles with a focus on beauty. I understand how beauty copywriting relates to design, digital, media, and marketing, bringing a cross-functional approach to each project.

Hadley Co. clients include new beauty brands, established brands, and global cosmetics companies. More of a beauty insider? I can also support beauty service providers, manufacturers, material suppliers, and consultants. If you’re passionate about being in the beauty industry, I have a feeling we’ll enjoy working together.

Amy Hadley
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Client compliments

We don’t like to toot our own horn, but we appreciate it when our clients kindly do!

“Amy is a complete professional and it shows, as well as being extremely easy to work with, too! I feel confident I will receive quality copy on time (oftentimes earlier than requested) which is really nice. Amy has a creative gift, and is able to make our products truly come to life. She just gets it, no matter what the theme is! I highly recommend Hadley Co. for any of your copywriting needs: she's sure to elevate your product and brand!”

- Digital Marketing Manager, Cirque Colors
“I had the absolute pleasure of utilising Amy’s services – the brilliant brain behind Hadley Co. From our introductory phone call, through to briefing, copywriting and editing, she made the entire process remarkably easy and efficient. Not only is she personable and warm, her grasp of the English language and copywriting skills are impressive, and she truly immerses herself in the brand. She is punctual in her delivery and goes above and beyond to execute the brief - an absolute dream to work with.”

- Founder, SAN LUEUR
“Working with Hadley Co. has been a truly creative and professional experience from the first communications. Amy was able to take concepts and craft them into highly resolved iterations and final pieces which greatly contributed to the tone of voice and overall copywriting across multiple brand elements. Amy is a true pleasure to work with and we could not recommend her highly enough.”

- Director, Darl' Skincare
“Amy is a pleasure to work with. She listens and addresses briefs with precision. She has an in depth understanding of the beauty industry as well as the tone of voice one is trying to achieve. I have worked in the industry for many years and finding talented copywriters is extremely difficult. I highly recommend Amy.”

- Founder, Paphitis Advisory
“I found Hadley Co. through an extensive search for a copywriter, specifically with a passion and expertise for the skincare and beauty industry. As soon as the conversation with Amy began, it was apparent she was very knowledgeable and understood our requirements. She articulated and communicated the brand perfectly. She has gone over and above with suggestions for the website and business development ideas. I feel so grateful to have found Amy - not only is she fantastic at what she does, with exceptional attention to detail, but she is ever so patient and gracious to work with. Thank you Amy for being the perfect fit for Botanical Beauty. We very much appreciate your work. Your words have elegantly pulled the brand together as I envisaged, and you are an absolute joy to work with.”

- Founder, Botanical Beauty
“What a fantastic experience working with Amy! The quality of her work was nothing short of amazing; always producing excellent copy and hitting every agreed deadline. Not only did Amy excel at producing work for the brief, but she also went above and beyond in ways to enrich the project by providing content and ideas to elevate the content that was given to her. She was very professional and extremely accommodating in her ways of working, especially when adapting to changes in the brief that was originally given to her (and working across different time zones). Not only would I reach out to Amy on my next project but will also be referring Hadley Co. to anyone that needs copywriting work done in the future.”

- Designer, CMI PDC Labs
 “I had the pleasure of hiring and working alongside Amy during the development of our brand, Umuhle Apothecary. I was initially after a content creator to assist in our product descriptions. I had advertised globally and had some incredible writers from Australia, New Zealand, the US, and South Africa apply. Each content writer submitted sample work, but Amy blew me away. Her writing is exceptional, as is her ability to understand the brand vision and our customers. I was so impressed with Amy’s work that I hired her to also submit blog copy for the brand. She is fast, efficient, reliable, and hard-working. I would highly recommend Hadley Co. to anyone looking for a talented copywriter.”

- Founder, Umuhle Apothecary
"Amy understood the brief from the get-go. Her skilful writing has made my life and starting up a business a lot easier. She is a great partner to work with and bounce ideas off. Amy took my comments on board and then exceeded expectations - all within a very timely manner. I would sincerely recommend Hadley Co. to anyone looking for an experienced beauty copywriter!"

- Founder, YUNG BOD
 “Amy is truly an incredible copywriter. She not only did an outstanding job and within all my requirements, but she was also able to come up with suggestions to enhance the quality of the overall project. I would highly recommend Amy to anyone who is looking to hire an expert copywriter to take their copy to the next level.”

- Marketing Director, Soyclay 
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Sample our work

We’re proud to work with clients of all sizes, creating copy that’s delightful to read and valuable to their audience. See for yourself how Hadley Co. supports beauty businesses with specialised copywriting services. This document includes:

  • Beauty copywriting samples – Read nine short-form work samples.
  • What is beauty copywriting? – Learn why copywriting is important for beauty brands.
  • Add-on beauty products – Deep-dive into one long-form editorial sample.
  • Let’s start copywriting! – Review our beauty product pre-copywriting checklist.
  • Brighten and tighten – How a beauty copywriter adds value to your business.
  • Ready to polish your copy? – Begin your next copywriting project with Hadley Co.

Receive a PDF of Hadley Co. work samples by entering your details below.

Blog

Learn about beauty copywriting on our blog. You’ll find tips and tricks, FAQs, and discover why it’s important for your brand or business to flaunt clever and considered copy.

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Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.

If you’d like to find out more about how we work or what a freelance beauty copywriter can do for your business, we’d love to be in touch.

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