Beauty communication specialist, where strategy meets sensory.
Expert communication and copywriting services with industry insider advice. Based in Sydney, Australia, serving beauty brands and businesses globally.
Certified in Cosmetic Labels and Claims. Enhanced with a Dermal Therapy qualification. Accord Australasia Associate Member.
About Hadley Co.
I’m Amy Hadley: the beauty communication specialist, copywriter, and journalist behind Hadley Co. After nearly a decade of experience in writing and communication roles, I created Hadley Co. in 2021 to offer copywriting services exclusively for beauty brands and businesses. I encourage clients to use words cleverly, sincerely, and responsibly, to better serve their audience through thoughtful communication.
After graduating with a degree majoring in Media, Culture, and Communication, I worked in print journalism, digital media, public relations, and e-commerce content roles with a focus on beauty. These experiences allow me to understand how copywriting relates to product development, design, digital, media, and marketing, bringing a cross-functional strategy to each project.
As part of my current work, I’m the Group Copywriter and Global Copywriter for two ongoing clients. I also take on a selection of project-based clients and contribute articles to Professional Beauty, Australia’s leading business-to-business publication for the beauty industry.
I’m certified in Cosmetic Labels and Claims by IPCS. I’ve also completed an Undergraduate Certificate in Dermal Interventions. This qualifies me as a Dermal Therapist: someone who knows how skin, hair, and nails function – and what can actually improve them.
My work spans new beauty brands, established businesses, global cosmetics companies, beauty service providers, formulators and manufacturers, and other creatives. Examples of past and present clients include MCoBeauty, Laser Clinics, Skinstitut, Skin Control, YUNG BOD, COASTAL GRL, and skinterest.
Beauty communication services
I offer a full suite of specialist beauty communication and copywriting services for brands developing new products or services, launching campaigns, or refining their brand voice. From interpreting client briefs to navigating internal approval processes, my services combine the sparkle of a beauty editor with the organisation of an account manager to help make every project flow smoothly.
Naming & packaging copy
Product & service descriptions
Website copy
Claim development
Messaging & brand voice
Deck & presentation copy
Campaign & marketing copy
Copy strategy
Special projects
Client testimonials
"Understood our brand and service offering immediately, which meant she could hit the ground running."
"Great ability to think ‘outside the box’ and look at words from a different perspective."
My approach
If you’re searching for a beauty communication and copywriting service that blends sensorial details with common sense and strategy, you’ve arrived at the right place. My work values creativity over cliché, fact over fantasy, and clarity over confusion. Client by client (including award-winners, retailer bestsellers, and category leaders), I help to shape communication in a billion-dollar industry.
I approach every project with a perspective that’s been developed and refined over more than a decade. While clients often partner with me to tick copywriting off their to-do list, it’s my professional experiences, industry-relevant credentials, and direct exposure to the beauty industry that they value most. My access to industry experts, insider knowledge, ongoing training, and an Accord Australasia strengthens my ability to help brands communicate as industry leaders – not just participants.
I support brands with anything word-related: from big-picture projects like finessing internal documents and articulating trends, down to the finer details, like refining INCI terminology and confirming which letters to capitalise when talking about cosmetic ingredients.
Case studies
Hadley Co. is a trusted communication and copywriting partner for beauty brands and businesses of all sizes. I’ve supported beauty industry clients with everything from developing future-proofed naming systems to writing campaign copy seen nationwide.
The brief: This client had exciting industry insights to share with its global beauty team, including key opinion leaders and decision-makers. The data itself was juicy, but as it was presented to the creative team, it felt bland. In short: this client needed the right words to bring the numbers to life.
My work: I lead the editorial strategy and copywriting for this FMCG business’ global beauty department, writing and editing an internal magazine to educate and inspire business leaders. The final result was innovative, interactive, and perhaps most crucial to the client, it was ready to sail through an internal approval process.
The brief: New brands approach Hadley Co. to help create all the copy they need to enter the market with poise. Once the final ingredient list is locked in, bottles need labels, websites need words, and brands need an identity.
My work: I prepare new brands for market entry with one-of-a-kind brand stories and copy concepts that define their perspective, becoming the foundation of a successful launch. I also assist with compliant claim development, defining tone of voice and messaging, and wrapping it up with press material to support a successful launch.
The brief: What began as writing product packaging for three new product developments grew into an ongoing partnership. I’ve written copy for hundreds of SKUs and traversed this client’s product, marketing, and digital departments during a period of explosive international growth.
My work: I create on-demand copy for this brand, focusing on commercial viability and regulatory compliance. But it’s not all dotting i’s and crossing t’s. My work also includes the fun stuff like writing product how-tos and creating snappy descriptions.
The brief: For clients in the services industry, boosting bookings is the ultimate goal. But for their calendard to be filled, they need to demonstrate expertise and personality to build a connection with people seeking treatments. How can they do that? With copy that emphasises their unique offering in a competitive industry, of course!
My work: I’ve written service descriptions, about pages, and marketing copy for spas and clinics of all sizes, helping them transform one-offs into loyal regulars. Past clients include a waxing salon, a Korean-inspired spa, a skin and laser clinic, and a dermatologist’s office.
The brief: With tight competition and customers barely stopping a moment to browse, it’s crucial to use the fewest words in the most impactful ways to drive retail sales. This client requires punchy product names and grabby descriptive copy to support their made-for-retail new product developments.
My work: Hadley Co. steps in during the new product development process, contributing ideas at the concept stage and bringing them to life through product packaging copy. I also help with out-of-home ad campaigns and marketing copy to support new product launches.
Listen now
I spoke with journalists Rachel Smith and Lynne Testoni on The Content Byte podcast about working creatively in a regulated industry as a freelance beauty copywriter.
“I was impressed with the business Amy Hadley has built – plus, the way she’s trained up to set herself apart in the beauty niche. It was also interesting to hear about how a writer like Amy contributes to the life cycle of a beauty product we might ‘add to cart’ – from concept to packaging to being on the shelf.” – Rachel Smith.
You can find this episode on Spotify or Apple Podcasts.
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Work with me
Spent time and resources on formulation, logistics, and branding?
You’ll need add-to-cart-worthy copy, too.
If you’d like to find out more about how Hadley Co. works or to discuss your project, get in touch.