How to start your beauty copywriting project
If you have a new beauty product or service, you’ll need some customer-catching copy to sell it. Whether you decide to work with a beauty copywriter or tackle it yourself,
December 1, 2023
Blog
A blog about beauty, but not a "beauty blog."
Perhaps you only recently found out that copywriting is not about legalities and IP (that’s copyright). Or maybe you already know about copywriting, but not much about the beauty industry. These blogs cover both, and are loaded with information about the specifics of beauty copywriting. Looking for our creative work? Head back to the home page and scroll down to the writing samples section.
50 words beauty industry founders should know
Every kind of business has its own jargon – and the beauty industry has plenty. If you’re a first-time beauty brand founder, you might come across some words you haven’t
September 29, 2023
Nail your brand’s tone of voice with a beauty copywriter
Using a specific tone of voice is a bit like applying a filter on top of written content. It isn’t so much about what you’re writing, but how you’re writing
August 8, 2023
Cosmetic NPD delays? Work on your beauty copy
Global shortages and cost increases in the beauty industry are delaying new product developments (NPDs). If your formulas are done but you’re still waiting on materials, take the chance to
August 1, 2023
The anatomy of a beauty product label (back)
Working out how much copy to put on the back of your beauty product label is a tricky copywriting task. It’s crucial to make a positive impression – fast –
July 19, 2023
The anatomy of a beauty product label (front)
Creating an effective beauty product label is a fine art. It requires smart beauty copywriting, thoughtful product design, and marketing expertise. Nail this, and your product will be a step
July 18, 2023
How to avoid ‘greenwashing’ in your beauty copywriting
Brands are responsible for making truthful claims in their beauty copywriting, however, many don’t. While incorrect beauty claims about topics like product safety affect consumers and degrade their trust in
March 2, 2023
The ‘why’ of a beauty copywriter’s morning skincare routine
The ‘why’ of someone’s skincare routine always interests me far more than the ‘what’. As a beauty copywriter, my approach to skincare is very much informed by my on-the-job knowledge.
February 6, 2023
Beauty copywriting tips: brand voice
Finding, perfecting, and maintaining a brand voice is something that comes easily to some. It’s easy to understand, apply, and evaluate, and that’s reflected in a strong community or hitting
October 6, 2022
Beauty copywriting tips: product naming
Coming up with an exciting and creative cosmetic product name can be one of the most challenging beauty copywriting tasks a brand or business has to deal with. Adding pressure
September 16, 2022
A to Z list of words a beauty copywriter avoids
There’s no secret formula for making your beauty copywriting appealing to absolutely everyone. However, there are plenty of words that should be used with caution – or not at all
September 8, 2022
Beauty copywriting tips: what’s your (product) story?
‘Storytelling’ must be the most overused phrase in marketing and communication. However, it’s a powerful tool to make your cosmetic product the main character in a crowded market. Forget what
August 24, 2022
Why cosmetic formulas affect beauty copywriting
The ingredients used in your cosmetic product will determine what you can write about it. Thinking about your product’s beauty copywriting – even as early as during the R&D and
August 11, 2022
Beauty copywriting tips: localisation
If your beauty business has a presence in multiple countries – and across cultures and languages – you might need support with beauty copywriting in each market. Working with a
July 12, 2022
What resources does a beauty copywriter use?
Being a beauty copywriter doesn’t come with a helpful handbook or list of resources you’ll need to write copy for beauty brands or businesses. Like most freelancers, a lot of
June 30, 2022
Beauty copywriting tips: blog topic pillars
Maintaining a blog for your beauty brand is beneficial for your overall marketing strategy. The trouble is that it can be time-consuming to create exciting, relevant, and value-added posts regularly.
April 13, 2022
Beauty copywriting tips: “free from” claims
Should “free from” claims be used in beauty communication? Many beauty brands make ingredient “free from” claims in their beauty copywriting to differentiate their products from others in the market.
March 14, 2022
Beauty copywriting tips: how retail impacts packaging
All cosmetic packaging needs to meet certain requirements, but where you decide to sell your products – online, in-store, or omnichannel – will have an impact on your beauty product’s
February 24, 2022
Beauty copywriting tips: “how to use”
Why every word in beauty copywriting matters Any words used on any bottle, jar, tube, tin, or box should be well-considered and thoughtful. Some beauty copywriting is purely functional: they
January 10, 2022
Hadley Co.
Amy Hadley is a beauty copywriter with a background in print journalism, digital media, public relations, and eCommerce. As someone contributing to the beauty industry, she encourages her clients to use words creatively, sincerely, and responsibly. This is to promote more honest and thoughtful communication in the beauty industry, and better serve its consumers.