The right words can enhance a brand’s credibility and help position it as an industry leader. In the beauty industry, brands also face other nuanced challenges, like minimising the spread of misinformation and building consumer trust in regulations that exist to protect them; both are difficult tasks in today’s digital landscape. As a beauty copywriting and communications service, Hadley Co. joins the peak organisation for beauty companies and industry leaders, Accord Australasia, to show dedication to the cosmetics industry and ensure our clients can benefit from this membership.
What is Accord Australasia?
Accord is Australia’s peak industry association for cosmetics, personal care, and other everyday products. Its members advocate for innovation, sustainability, and public safety, and represent the industry as a united front on key issues.
Its members include industry heavyweights like Coty Australia, Estée Lauder Australia, L’Oréal Australia, LVMH Perfumes and Cosmetics, Shiseido Asia Pacific, and Unilever Australia & New Zealand. Other members also include regulatory and technical consultants, legal and business management experts, specialist laboratories, and other professional services. (Hadley Co. is in the Communication, Graphic Design, Marketing group.)
Why did Hadley Co. join?
Joining Accord as an Associate Member builds upon Hadley Co.’s beauty copywriting and communication services with deeper insights and industry awareness, helping beauty brands communicate with clarity and creativity.
The intention since Hadley Co. launched in 2021 is to contribute to the beauty industry constructively. It starts with small actions, like encouraging clients to adjust their claims when needed or consider how their messaging might be perceived. It continues with bigger-picture conversations, like how a brand’s communication could influence the category they’re in.
How will it benefit you?
– Hadley Co.’s Accord membership strengthens its ability to provide clients with industry-relevant information and guidance.
– Accord has valuable member-only resources and a network of experts to learn from and lean on, ensuring we can find answers to those tricky ‘need to get back to you’ questions.
– This membership gives more awareness of industry challenges and opportunities, to help identify ways for brands to communicate as leaders – not just participants.