In big Hadley Co. news, I was delighted to be a guest on an episode of The Content Byte podcast. It’s hosted by journalists Rachel Smith and Lynne Testoni, who share advice for ‘people who use their words to make money’. It was wonderful to explain the finer details about my work as a beauty copywriter and offer my insights about working creatively in a regulated industry.
When working with clients in the beauty industry, I have to be aware of how regulations (within Australia and international markets) impact the copywriting process and final deliverables. There are many limitations on what can be said to comply with relevant regulations. Then there’s the issue of getting clients excited about complying with them. And in the case of larger brands, multiple departments may want a say throughout the process. Product development. Marketing. Legal or regulatory specialists. However, I find these kinds of creative constraints as a beauty copywriter to be an exciting challenge. It often results in building greater trust with my clients.
Here’s what we covered in this episode:
- How to establish expectations with clients about regulations and responsibilities,
- Finding opportunities to be creative (without upsetting the legal department),
- Tips for collaborating with product, marketing, and regulatory teams.
- Finding clients who value a specialised skillset, so I can spend more time producing work and less time figuring out the industry,
- Creating my dream job as a beauty copywriter and lessons learned along the way.
Insights for clients
If you’d like to get to know me a little bit more, this podcast episode is a great place to start. It touches on my professional background and the years before I started Hadley Co. I also share what I believe makes me stand out from other copywriters and how that benefits clients.
You can learn about the types of clients I look out for and my approach to pricing. Additionally, I explain how I introduce potential clients to my beauty copywriting process before they commit to anything.
Tips for freelancers
For creatives working in a regulated industry, the best advice I can offer is to be very clear about what you can and can’t offer clients. If you do this early in the process, it helps everyone be on the same page from the outset.
In this podcast episode, I explain some practical details about my work. This includes pricing, finding clients, dry patches, and why I prefer to deliver work using tools that are familiar to everyone.
You can listen to this episode on Spotify or Apple Podcasts.